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Marketing Warfare
行銷戰爭
Material type:
TextISBN: - 9789573201632
- 650 YON
| Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| Book | Booku Library Services | Booku Library Services | General Non Fiction | Chinese YON (Browse shelf(Opens below)) | 1 | Available | 9789573201632 |
Browsing Booku Library Services shelves, Collection: General Non Fiction Close shelf browser (Hides shelf browser)
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這本書的書名是《行銷戰爭》，由賴茲（Al Ries）和屈特（Jack Trout）所著。它從軍事戰略的角度來分析企業在市場中的競爭，將商場比喻為戰場。書中探討如何運用軍事理論，如防禦戰、攻擊戰、側翼戰和游擊戰等，來制定行銷策略，以在市場競爭中取得優勢
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