Marketing Warfare

行銷戰爭

Material type: Text

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Summary: 這本書的書名是《行銷戰爭》，由賴茲（Al Ries）和屈特（Jack Trout）所著。它從軍事戰略的角度來分析企業在市場中的競爭，將商場比喻為戰場。書中探討如何運用軍事理論，如防禦戰、攻擊戰、側翼戰和游擊戰等，來制定行銷策略，以在市場競爭中取得優勢

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Booku Library Services	Booku Library Services	General Non Fiction	Chinese YON (Browse shelf(Opens below))	1	Available		9789573201632

這本書的書名是《行銷戰爭》，由賴茲（Al Ries）和屈特（Jack Trout）所著。它從軍事戰略的角度來分析企業在市場中的競爭，將商場比喻為戰場。書中探討如何運用軍事理論，如防禦戰、攻擊戰、側翼戰和游擊戰等，來制定行銷策略，以在市場競爭中取得優勢

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