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行銷戰爭

沙永玲

行銷戰爭

這本書的書名是《行銷戰爭》，由賴茲（Al Ries）和屈特（Jack Trout）所著。它從軍事戰略的角度來分析企業在市場中的競爭，將商場比喻為戰場。書中探討如何運用軍事理論，如防禦戰、攻擊戰、側翼戰和游擊戰等，來制定行銷策略，以在市場競爭中取得優勢

ISBN: 9789573201632

Dewey Class. No.: 650 YON

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